Good morning, class. You in the back, you’ve had your hand in the air from the moment I walked in. I suppose you have a question or wish to use the bathroom.
I have a question. I think I want to be a writer. Should I go for it?
No.
Wait, what? Isn’t that what this class is about?
If you only “think” you want to be a writer, you’re running a race with ankle weights. The writers who make it in this game know they want to write.
All right. I know I want to write. Now what?
I pass along to you the advice of Mr. Lawrence Block: “If you want to write fiction, the best thing you can do is take two aspirins, lie down in a dark room, and wait for the feeling to pass. If it persists, you probably ought to write a novel.”
I have that feeling! I really, really do. So how do I write something that will sell a lot of copies?
You write something a lot of people want to read.
Does that mean I should look at what’s popular and write a book like that?
That worked for Nicholas Sparks. When he started out, he looked at the market and determined there was room for only two mega best-selling authors in a genre. He found one genre that had only one name: tear-jerking romance by a man. That man was Robert James Waller and his book was The Bridges of Madison County. So Nicholas Sparks jumped in and took over the top spot.
I’m not sure there are any spots like that anymore, unless you drill down into things like steampunk zombie erotica. But that’s a pretty small audience.
Instead, concentrate on finding your own “sweet spot.” That’s the nexus between what you love to write and what readers love to read. When you write in a genre you love, you can give your pages that added juice that raises it above mere workmanlike prose. It’s what gives you “voice.”
So if I find that sweet spot, that will guarantee I’ll sell a lot of copies?
There are no guarantees in the writing life. If you’re looking for a guarantee, buy a refrigerator with a good warranty. The overwhelming majority of writers who continue to sell build a readership over time. Rare is the home run with your first at bat. Keep writing and keep studying your craft.
What’s the best way to market a book?
There is endless advice on this, so let me simplify. The best marketing has always been “word of mouth.” You write a book a lot of people enjoy, and they reflect that in reviews and wherever they talk about the books they’re reading—from social media to the kitchen table.
You can spend a lot of money on fancy ads and trailers, but if the book doesn’t please, that’s money down the water closet.
When I took a cruise to Alaska, we got off in one of those little tourist spots. In the gift shop was a big barrel of keychains with a rubber Alaskan bear. If you squeezed the bear, a little balloon of brown poop came out of its butt.
The Amazon bookstore is awash in pooping-bear books. Your job is to not write one of those.
Should I concentrate more on plot or more on character?
Yes.
I don’t understand.
Plot without characters we care about is flat and uninvolving. Readers turn pages because they worry about the people in the plot. Flat characters don’t make us worry, even if the plot has more twists than a pretzel.
Character without plot is the most boring thing in the world. Would you read 400 pages of Scarlett O’Hara sitting on her front steps flirting and complaining? A little plot complication I call the Civil War moves things along.
Put a character we can root for into a situation that threatens them with death—physical, professional, or psychological—and you’ll be on your way.
Is it better to outline a book before writing it, or just start writing and see where it leads?
Yes.
I don’t understand!
You’ll find plenty of voices out there that champion one view against the other. You have to find what works best for you, and you can’t find that out until you’ve written at least one full-length novel. So write one. See what you learn about yourself. I’ll tell you what I learned when I started out. I wrote without any plan, just wrote, and felt alive, joyous, unstoppable! Until I was stopped. Nobody was as in love with my writing as I was.
So I began to study craft books. I learned about plot and structure. I was already pretty good on character and dialogue. But it was learning about the structure of scenes that really flipped a switch. For my next project, I used index cards to lay out my scenes. I put them on the floor and moved them around until I was happy with the pattern. That’s when I started to sell.
Is it better to write for a traditional publisher, or better to self-publish?
Yes.
Stop doing that!
What I mean is, there are pros and cons to both. Do some research. You’ll find plenty of material out there. For now, I’ll give you a couple of warnings.
If you want to go the trad route, don’t be ignorant about publishing contracts. You can start by reading this and this. A good agent can be a tremendous help. But here’s another warning: beware the schmagent.
If you want to self-publish (“go indie”) my warning is: don’t be in a hurry. If you start throwing up dreck, you’ll get a reputation for dreck. Get some feedback on your work. This site has some great advice on beta readers.
On the other hand, don’t fall into the “paralysis by over-analysis” trap. Please read this.
This all seems awfully complicated. Why can’t I just use Artificial Intelligence to write my novels?
That’s an incoherent question, or at least an incomplete one. AI doesn’t “write” novels; it masticates what’s been written by human beings, detects patterns, and spits out a thing that resembles a novel.
And certainly don’t use the word “my.” In what sense is it yours if it’s done for you by a machine?
I am not a Luddite. I know AI is here to stay, and has benefits. It helps tremendously with research, like Google on steroids. It can help you brainstorm if you hit a creative cul-de-sac. My warning is that over-dependence on AI for creativity doesn’t do your brain any good. In fact, it can lead to atrophy of the most important feature of your writing—you, your voice, your style.
So what’s my next step?
Go home and write something. Class dismissed.
This is the playbook I’ve built from 30 years in the business: what producers want, how deals get made, and the mistakes that kill great projects. 










